by Sondra Drahos | Nov 18, 2021 | Digital Strategy, Social Analytics, Social Media
Tracking Social Media Metrics Is As Easy as KPI You’ve put time and effort into creating a sound social media strategy, but if you’re not tracking its effectiveness your campaign won’t reach its full potential. That’s where key performance indicators (KPI) come into...
by Sondra Drahos | Nov 4, 2021 | Content Marketing, Professional Development, Social Media
Mind Your Manners: The Importance of Social Media Etiquette If you’ve spent any time on social media at all in recent years, it may seem like the Wild West. Snarky comments, misinformation, and just plain rudeness seem to be everywhere. But your brand should be a...
by Sondra Drahos | Oct 21, 2021 | Content Marketing, Social Media
The Social Media Tools I Love to Use Managing a brand’s social media strategy is an all-encompassing job. Fortunately, there are a lot of tools in my toolbox to make the job much easier. Social media tools allow me to streamline and simplify the dozens of details...
by Sondra Drahos | Oct 7, 2021 | Business Development, Content Marketing, Social Media
Who Are You? Finding Your Voice on Social Media When you’re scrolling through your social feeds, what makes you stop and pay attention? Is it distinctive, visually arresting photography? A breezy, tightly edited video? Or a post written with humor or an exciting point...
by Sondra Drahos | Sep 9, 2021 | Social Media
Why a Pro—and not a Volunteer or Employee—Should Handle Your Social Media You’re a small brand with a big social media vision. You want to grow your community of followers and harness the power of your social channels to drive traffic and increase revenue. You’ve got...
by Sondra Drahos | Aug 24, 2021 | Event Marketing, Paid Social, Social Media
How to Get the Word Out about Seasonal Promotions Every brand and business has their busy seasons, those annual patterns when sales and customer traffic shoot up. Black Friday and Cyber Monday are probably the best-known examples, but seasonal promotions can take...