by Sondra Drahos | Nov 18, 2021 | Digital Strategy, Social Analytics, Social Media
Tracking Social Media Metrics Is As Easy as KPI You’ve put time and effort into creating a sound social media strategy, but if you’re not tracking its effectiveness your campaign won’t reach its full potential. That’s where key performance indicators (KPI) come into...
by Sondra Drahos | Jul 23, 2021 | Digital Strategy, Social Media
Ask the Social Media Professional: Answers to Your Digital Marketing Questions One of the things I enjoy about my job is helping my clients get the most out of their digital marketing and social media campaigns. Navigating this broad and ever-changing landscape...
by Sondra Drahos | Jul 9, 2021 | Digital Strategy, Email Marketing, Event Marketing, Social Media
Invite Perfect Partner Solutions to Your Next Event In recent months, people have been so excited to congregate and mingle at sports events, bars, restaurants, concerts, and other large gatherings. It’s no wonder, then, that live, in-person special events are starting...
by Sondra Drahos | Jun 10, 2021 | Digital Strategy, Professional Development, Social Media
Savvy Strategies to Guide Your Brand’s Social Media Presence You’ve committed to ramping up your brand’s social media presence this year—with so many platforms (and so many potential customers) out there, you need to be social to be competitive. But because there are...
by Sondra Drahos | May 6, 2021 | Business Development, Content Marketing, Digital Strategy, Email Marketing, Influencer Marketing, Paid Social, SEO, Social Analytics, Social Media
9 Signs You Need to Hire a Social Media Manager You know your company has to be on social media. But it’s not just a matter of being “on” it—you need to be an active participant, contributing content and building community for brand authenticity. That may seem like a...
by Sondra Drahos | Feb 20, 2021 | Digital Strategy
COVID Trends We’ll Still Use After the Pandemic Ends There‘s more hope in the air lately, with COVID-19 vaccine distribution underway and a relief package on the horizon. We’re looking forward to resuming our normal activities, although things will be somewhat...