by Sondra Drahos | Nov 4, 2021 | Content Marketing, Professional Development, Social Media
Mind Your Manners: The Importance of Social Media Etiquette If you’ve spent any time on social media at all in recent years, it may seem like the Wild West. Snarky comments, misinformation, and just plain rudeness seem to be everywhere. But your brand should be a...
by Sondra Drahos | Oct 21, 2021 | Content Marketing, Social Media
The Social Media Tools I Love to Use Managing a brand’s social media strategy is an all-encompassing job. Fortunately, there are a lot of tools in my toolbox to make the job much easier. Social media tools allow me to streamline and simplify the dozens of details...
by Sondra Drahos | Oct 7, 2021 | Business Development, Content Marketing, Social Media
Who Are You? Finding Your Voice on Social Media When you’re scrolling through your social feeds, what makes you stop and pay attention? Is it distinctive, visually arresting photography? A breezy, tightly edited video? Or a post written with humor or an exciting point...
by Sondra Drahos | Sep 23, 2021 | Content Marketing
Every Picture Tells a Story: The Importance of Strong Visuals on Social Want to stand out from the crowd on social media? One of the best ways to do that is with powerful visuals. The right video or image can grab the attention of someone scrolling through their feed...
by Sondra Drahos | Jun 25, 2021 | Content Marketing, Influencer Marketing, Social Media
What You Should Know Before Contracting with an Influencer If you’re thinking about adding an influencer to your social media marketing strategy, you’re not alone. Eighty percent of respondents in one survey believed influencer marketing is effective, which may be why...
by Sondra Drahos | May 21, 2021 | Content Marketing, Facebook, Instagram, LinkedIn, Pinterest, Social Media, Twitter
What’s New: Keep Up with Some of the Latest Social Media Tools Your favorite social media platform probably doesn’t look the same way it did last year, or even last month or last week. That’s because technological innovation constantly changes what can be offered on...